Grand Opening
Marketing Strategy
A comprehensive, data-driven launch plan for Mountain High Outfitters' newest location — built to dominate the Myrtle Beach market from day one.
Our Top 3 Strategies
Three distinct approaches tailored to Mountain High Outfitters' Myrtle Beach launch. Click any card to reveal the full execution timeline.
The Foundation
Maximum impact, minimum spend — the essentials that move the needle
The Contender
RecommendedFull-spectrum launch — serious market entry with every channel firing
Market Domination
Own the Grand Strand — every channel, every audience, total dominance
Build Your Investment
Drag the slider to explore how your marketing budget unlocks tactics across every channel. Higher investment activates more strategies.
Anticipated ROI
Revenue projections based on your $25K investment, Myrtle Beach market data, and MHO's historical performance across 30+ locations.
* Projections based on MHO avg. transaction value ($85), Myrtle Beach tourist traffic multiplier (1.35x), and industry conversion rates. Actual results may vary.
Marketing Tactics
11 of 25 tactics activated at your current budget. Click any card to build your own custom combination.
Ask Our Marketing Experts
Optimized for highest ROI and revenue impact
24-Week Roadmap
A phased approach from pre-launch through sustained momentum. Active tactics shown in color, locked tactics shown dimmed.
Choose Your Level
Three strategic tiers designed for different goals. Each builds on the last, adding more channels and deeper market penetration.
Essential
Core foundation: local SEO, social media, grand opening event, PR, and community partnerships. Gets you in the game.
Recommended
Full-spectrum launch: adds paid search, 5K race, influencers, direct mail, billboards, and content strategy. Serious market entry.
Premium
Best-in-class: everything above plus ambassador program, ongoing PR, seasonal campaigns, and charity event series. Market dominance.
Year-Round Strategy
Myrtle Beach sees 18.6 million visitors annually with dramatic seasonal swings. Our strategy adapts month-by-month to maximize both tourist and local engagement.
Off-Season Strategy: November — February
When tourist traffic drops, MHO pivots to deep community engagement. The off-season is when you build the loyal local customer base that sustains the business year-round.
Local Loyalty Push
Double loyalty points, locals-only events, and community appreciation weeks
Fitness Partnerships
Partner with local gyms, yoga studios, and CrossFit boxes for cross-promotions
Holiday Campaigns
Gift guides, holiday wrapping events, and Black Friday/Cyber Monday blitzes
Content & SEO
Build content library for spring/summer — trail guides, gear reviews, local adventure content
Market Research
Deep-dive into the Myrtle Beach market — demographics, competitive landscape, community organizations, and media contacts.
Demographics & Market Overview
One of the fastest-growing metro areas in the U.S. — No REI within 3.5 hours
Competitive Landscape
Bass Pro Shops
Dick's Sporting Goods
The North Face (Tanger)
Columbia Factory Store
No REI in Market
Community Partners & Organizations
Largest local running community — ideal for 5K co-hosting
Beach cleanup events, strong local following
Ocean conservation education — aligns with MHO values
SC-wide conservation advocacy
River and watershed protection — paddling community
Active Facebook group, weekly runs
Kayak and SUP community
Minor league baseball — cross-promotion opportunities
Stand-up paddleboard and outdoor recreation Meetup
Ribbon cutting, networking, business directory